Retail, GDO & Industry

Our goal is to help customers in their phases of innovation and digital transformation thanks to a process  and people-oriented approach, not just software.

We offer application solutions that support organizations through a measurable and sustainable innovation ecosystem.

We invest in the culture of innovation, always at the heart of the solutions and applications we develop, to accelerate digital transformation.

Digital Signage

In the last decade Digital Signage has evolved at an astonishing rate!

What was once just a means of passively transmitting information to users, has now become a dynamic tool that transmits personalized content and offers interactive experiences in real time.

In Axians Italia we design and develop integrated hardware and software solutions to insert the latest generation digital displays in the processes of interaction between brands and consumers in order to simplify and increase engagement, amplify and spread communication and marketing actions.

The screens capture the attention, increase the involvement of the user with content increasingly in line with their expectations, and connect the physical space to the world of digital communication. Thanks to the dissemination of informative multimedia material – videos, animations and images – Digital Signage experiences improve the effectiveness of the brand’s communication and marketing strategy.

Digital Signage Innovation

Concept & Design

The design component is based on the concept of providing users with an interactive experience through the use of a cloud platform that allows you to create content independently, share it within the single screen, manage the schedule and include wayfinding systems and data flows from outside.

Immersive Customer Experience

Digital Signage is one of the simplest technological solutions to connect the physical and digital worlds. At Axians Italia we design and develop innovative Customer Experience concepts to improve and optimize the customer experience in an immersive way also thanks to the interaction and integration of IoT, Augmented, Virtual and Mixed Reality technologies.

Omni Experience

Our Digital Signage solutions are geared towards generating multi-channel experiences that react to the user’s touch, gestures and voice commands. All this allows you to deliver multi-channel applications usable on screen, web and mobile devices. Experiences that have digital screens as their starting point but which, thanks to possible integrations, allow users to continue the online and offline Customer Journey on users’ devices and wearable devices.

Integrations with IoT solutions

The Digital Signage solutions we develop include native integrations for IoT sensors, RFID readers, NFC. This allows us to offer innovative ways of interacting that go beyond the simple touch of the screen in order to guarantee users a new and safe experience. In addition, the sensors integrated within our kiosk solutions detect environmental and demographic parameters in order to change the content and content of the message conveyed.

Data Analytics

The Data Analytics tools integrated into our Digital Signage solutions allow you to analyze in detail the use of the experiences offered to users and to understand their behavior and their purchase preferences, as well as to set up Business Intelligence actions    to improve communication, marketing activities and the performance of the content provided. Data Analytics tools allow you to obtain real-time data about the use of screens and customized reports for company stakeholders.

Data Management

In the era of competitive digital ecosystems, where many customer services are based on different technologies and platforms, access from a single data repository must be combined with Analytic products and DataOps platforms, but also and above all with the ability to integrate these solutions within ongoing processes such as those of the Supply Chain, Industry, Customer Experience and Customer Intelligence.

It is necessary to offer a single aggregation entry point where all interactions, transactions, behaviors, can be processed and analyzed through visualization tools and machine learning models (ML – Machine Learning) so that they become immediately available for operational, decision-making and strategic processes.

Companies are showing a growing interest in a fast, automated, collaborative and results-oriented approach to data analytics and data management projects. As a result, data management is fueling a cultural shift in the approach to data management that needs a robust analytics strategy and adequate platforms that can support the true value that data brings with it.

Data has the potential to fuel a new era in data-driven innovation and digital transformation.

Our mission is to encourage and satisfy customers, streamline and lighten their operations and make data the universal basis for decision-making, in order to:

  • Improve the quality of Data Management & Data Analytics initiatives
  • Accelerate decision-making
  • To unite heterogeneous and segregated systems
  • Enable self-service access to data
  • Enable you to easily scale resources and infrastructure
  • Orchestrate complex processes
  • Minimize waste and redundancies

We guarantee a fast, automated, collaborative and results-oriented approach to Data Analytics and data management projects through the phases of:

  • Data Collection
  • Data Preparation
  • Data Processing
  • AI Integration
  • Data Publishing
  • Data Visualization

aimed at the three assets:

  • Data Migration
    • Offloading & Cloud Migration
    • Hybrid & Cloud Integration
    • Streaming & Batch Integration
  • Business intelligence
    • Visual dashboards
    • Reporting Tools
    • Historical & Real-time Analysis
  • Predictive Analysis
    • Projections
    • Trend Simulations
    • Segmentation

Tecnologie AR, VR and Mixed Reality

We live in an integrated context made of mobile, social and multichannel. The needs and behaviors of users are constantly evolving, creating new opportunities for interaction and relationship with companies.

Customer Experience (CX), i.e., the overall experience experienced by users when interacting with brands online and offline, is a cornerstone of business.

In this context, the empathy that is created with the user is strategic and decisive.

At Axians Italia, we are leaders in the design and development of next-generation digital immersive experiences. Using Augmented, Virtual and Mixed Reality technologies we create contexts and scenarios of connection between people and organizations. Our creative philosophy begins and ends with great attention to detail and a deep respect for the brand and its target.

The future of customer experience is multi-dimensional, and as the boundaries between the digital and physical worlds continue to blur, new types of immersive interactions become possible. Augmented reality, virtual reality, mixed reality: everything comes together in experiences that flow through real and virtual spaces. We combine the latest immersive technology with creativity, breaking down barriers both in the operational management of processes and in the relationships between bands and consumers.

  • Augmented Reality

    Augmented Reality is conveyed simply through the display of a smartphone. A layer of objects and digital content is superimposed on the real world.

  • Virtual Reality

    Virtual Reality takes the user into a totally different, not real, dimension. The spatial context in which it is located is completely computer-generated.

  • Mixed Reality

    Mixed Reality is the technology that makes the user interface of our devices a seamless part of the real, three-dimensional world in which we live, work and shop. With spatial computing technologies, virtual objects are responsively integrated with the real world.